22 Latest Social Media Trends That You Should You Follow in 2022
By: Shreoshe Ghosh
August 30, 2022
Table of Contents
Social media has managed to become an integral part of our lives in a short time. What started as a medium to stay in touch with friends and family soon became a channel for brands and businesses to connect with their target audience through well-crafted social media strategies.
With the rapid growth of this medium, numerous social media trends have emerged and evolved over the years. Adapting to these new and upcoming trends is what helps businesses keep abreast of the fierce competition.
Top 22 Social Media Trends to Watch Out For in 2022
We’ve compiled a list of top social media trends for 2022 that every marketer should follow for better engagement and improved online visibility.
Live Videos Transforming the Social Media Game
With a majority of social media experts asking to focus brands on video marketing for a while now, there is no doubt that live videos on social media are going to gain much popularity in 2022. Brands are now exploring live videos frequently to connect with their customers for chit-chats.
Surprisingly, the popularity of live videos has surpassed the demand for video content too. Presently, live videos are being broadcast on Twitter, Facebook, YouTube, Instagram, and Tumblr because almost 82% of the audiences prefer live videos on social media.
There has also been a surge in bringing celebrities and renowned personalities on live chat by various brands and creating opportunities for people to bond with their favorite celebs or role models.
Impromptu live chats are a great way to gain your audience’s attention and make important announcements, mainly when the opportunity for brands to appear in people’s feeds has been limited due to changes in the algorithm.
Elevating Engagement With Ephemeral Content
If ephemeral content sounds new to you, you might better understand the term with reference to social media. Yes, we are talking about the trending short-duration content that disappears within 24 hours of posting, AKA Facebook and Instagram Stories.
Stories are fun, engaging, and keep people on their toes, quite literally! Brands are experimenting a lot with the “Story” feature on Facebook and Instagram to give their customers a sneak peek into their world.
While images, videos, and textual content continue to inform everyone of new product launches, offers, and other public announcements, the brand stories are aimed to be more personal and informal.
Therefore, customers can expect a lot more brand engagement in the coming days with them rolling out polls, quizzes, “behind the scene” moments, random banters, workplace tours, and a whole variety of engaging content that’ll help them know a brand very closely.
Growing Demand for Social Media Chatbot Communication
When it comes to communicating with the customer service department of a brand, nobody wants to waste their time on generic computerized communications. This is the exact thought that might come to people’s minds when they hear about chatbots.
Luckily, chatbots in 2022 and beyond are not here to waste people’s time but to bring quicker resolutions to the table. AI-powered chatbots can precisely understand your queries and concerns and offer you the best solutions within seconds.
How does that benefit you? Many brands don’t have the facility to provide 24X7 support to their customers, and if you get stuck with an order from such a site where there’s no human to help you through, it might get more frustrating.
With AI-powered chatbots integrated into social media pages of different brands, the dependence on humans will be less, and customers will get answers to their queries at any time of the day.
Since it’s a bonus feature for the customers as well as brands, much focus has been given to AI chatbots lately and it is also contributing to improving brand-customer relationships.
More Brands will Adapt to AR and VR Technology
Augmented Reality (AR) and Virtual Reality (VR) are current social media trends in 2022, as brands try to offer an exciting user experience. Many e-commerce companies have adapted to AR-powered shopping, allowing users to try-on products before purchasing them. This will help consumers make thoughtful purchase decisions before investing in something.
Platforms like Snapchat, Instagram, and Facebook allow users to try on hundreds of different filters to click images or create videos or share them across, including updating profile pictures with brand logos or mascots.
Top technology players are making VR gear available to users at an affordable price, which allows them to enjoy an immersive gaming experience. Facebook offers a feature called “Facebook Spaces,” where up to 3 people can interact using a VR device.
There are still many improvements required in the VR and AR arena, and people are already up to it. Hopefully, in the future, VR and AR technology will become wholly mainstream and enhance the user experience by many folds.
Brands to Continue Investing in Influencer Marketing
Influencer marketing is dominating in 2022, and it will continue to do so for the next few years. However, the way through which brands and influencers collaborate will see changes in the coming days.
Brands will now collaborate with influencers over a series of social media promotion posts and not just for a single promotion post. They will put equal effort into promoting the content created by these influencers.
Bigger brands are expected to collaborate with micro-influencers and niche bloggers to bring inclusivity and transparency to their marketing efforts. This also means that brands will be cautious in choosing influencers and crackdown imposters thriving on fake followers.
When it comes to endorsing branded products or services, influencers can no longer get away with posting pictures of themselves with the product. They also need to put equal efforts into content creation for brands, focusing more on long-form content, how-to videos, demos, and photo stories.
Social media channels are now offering exclusive monetization options for influencers to support them in securing their future as they work hard to leverage brands. Many social media platforms like Facebook and Youtube have launched a paid subscription model for followers to get exclusive content is a new social media trend today.
Local Targeting to Get More Prevalent
Just like local SEO, local targeting has become more prevalent in 2022 and will continue to be in the coming years. Local brands are finding a way to connect with their target customers by geo-tagging their social media posts and stories.
Instagram already allows people to look for posts and stories in their vicinity, which allows local brands to be more discoverable. Moreover, Facebook, Twitter, and Instagram promotions enable businesses to target audiences from a specific locality through their IP addresses.
If you are a small business, you should reach out to local people to build your brand awareness and gain popularity before targeting people from further away. With the increasing online competition, it is tough for small businesses to compete with big brands, especially when starting.
In such a scenario, local targeting is the best way to reach out to people and get maximum ROI. Moreover, it allows you to cater to a specific audience by creating personalized content for them, which bigger brands sometimes fail to deliver.
Twitter to Transform into a Trustworthy News Portal
While platforms like Facebook, Instagram, and Pinterest are primarily used as entertainment platforms where users can enjoy lighthearted banter, Twitter always reserved the spot for serious talks on various topics of interest.
In the coming years, Twitter is expected to keep a stricter check on fake news and allow only those that are 100% authentic and from reliable news sources. Although Twitter never topped the social media game in terms of popularity or usability, it continues to be an important platform for several people.
Twitter is now expected to rise as a mainstream news media platform and increase participation from people.
The Death of Instagram Likes
No brand or company is a stranger to the realm of social media “likes”, but it seems like 2022 will finally be the year to kick this infatuation to the curb. It is well known how the constant fixation on social media validation tends to have a negative impact. Hence, Instagram has initiated an experiment where they make the like counts private for several users all over the world.
Although it hasn’t been rolled out as an official update from the social media platform just yet, the tests conducted by them seem to have shown positive results. Therefore, it is safe to say that 2022 may be the year where digital marketing professionals will need to shift their focus from likes as an indication of success to engagement and the quality of the content.
User-generated Content Will Get More Impetus
User-generated content (UGC) is any form of content generated by users on social media. Many brands have started leveraging UGC as social proof of the quality of their products or services.
Many brands actively promote user-generated content as a part of their branded content. By doing so, they reap two benefits. The first benefit is that they can cut on the marketing budget of branded content by displaying UGC, and second, it allows them to bring customers to the forefront and make them feel valued.
UGC is entirely authentic as brands don’t have control over what users might say or post. It is the most trustworthy source of information anybody could get about a brand or a business. In the coming days, brands will encourage their customers for UGC to boost their engagement rate further. So do add UGC to your social media calendar for stellar branding.
Growth of Social Media Communities
The growth of social media communities is on the rise this year. As brands are trying to cater to the customer needs and live up to their expectations, they are adding customers to social groups where they can closely interact with them.
These forums are very useful in getting customer feedback and suggestions, carrying out discussions, resolving grievances, and sharing personalized content that customers will love.
In the future, brands may also use these exclusive online communities to get feedback on new products before launching them and gain much richer customer insights at every step of their business journey.
Video Content Continues to Bloom
Video content is perhaps the most engaging form of content right now, and it is here to stay in the long run. In fact, brands are rapidly shifting to video content and prioritizing it over written content and images.
Many brands are also thinking of introducing premium video-based content to engage people even further. Videos can quickly grab the attention of users and keep them hooked to the screen.
After the massive success of the video-based app, Tiktok, Instagram has also introduced a similar feature in its platform very recently, called “Reels”, that allows users to record and share short videos. Hopefully, more social apps will introduce additional features that’ll support video content creation in the coming days.
TikTok Will Be a Massive Hit
Followed by the hype for short videos, TikTok will secure one of the top slots in social media trends for 2022.
While TikTok first came up to be a platform for people, especially youngsters, to show off their dance moves and other artistic talents, it has moved beyond that.
With the unleashing of features like ads and business profiles, the platform is expected to be an integral part of the social media game.
Business owners can leverage TikTok to feature short and creative videos to engage their target audience and create brand awareness. Plus, these videos come in handy for businesses to pitch their services real quick and crisp.
Social Commerce Will Keep Growing
Many brands are already using social media platforms like Instagram and Facebook to sell their products and generate more revenue.
Did you know that social commerce is expected to hit $80 billion in 2025?
That said, social media is no longer going to be a place just for big names. In 2022, more retail businesses will be seen to harness Instagram Storefronts, shoppable posts and more to boost sales and increase their profit margins.
So, if you’re looking forward to using social commerce to your advantage this year, you need to ensure you opt for a design that complements a smooth and hassle-free shopping experience.
Reaching a Wider Audience Will Be the Ultimate Goal
Social media will be more audience-focused than being blatantly sales-focused. That means advertising will be secondary and will not be in its former glory anytime soon.
To put it otherwise, entrepreneurs and marketers will use social media to communicate with their prospects and build genuine relationships to boost their brand credibility.
Going forward, the social networking platforms will be a place to reach and engage a wider audience, educate them about industry-specific stuff, provide enhanced customer support and nurture vendor-customer trust.
This trend is looked at as a paradigm shift in the social media space.
Social Audio Will be More Prominent
Numbers speak louder than words. Let me give you some numbers as to why social audio will be a trend for 2022 and beyond.
According to the Social Media Trends 2022 survey by Hootsuite, 74% of businesses are interested in investing in audio-only content.
Additionally, Clubhouse, an audio-based social networking platform, has been a sought-after place for online users ever since its launch in 2020. Meanwhile, Facebook also launched Live Audio Rooms and podcasts in the United States to bolster audio conversations.
Now, that’s a clear sign of increasing competition for social audio and as a rule of thumb, anything that’s facing high competition is trending.
Paid Advertising: A Must-Have
As for social media in 2022, paid advertising isn’t an option but a necessity.
Again, Hootsuite’s Social Media Trends 2022 survey comes up with first-hand data.
According to the survey, 43% of businesses point out the decline of organic reach and the necessity to increase paid advertising budgets will be the major challenge.
In fact, the average organic reach for Facebook posts is 5.2%.
So only 5 out of 100 people find you on their newsfeeds and you aren’t visible for the rest 95 of them.
That means you’re missing out on something big, right?
Because of this, businesses rely heavily on paid social media advertising to witness a higher reach and get more traction.
Outsourcing to a Creator/ Influencer
Influencer marketing has been here for some time now. However, it has spiked since the global pandemic as a great number of people have started monetizing their hobbies and interests on social media.
These creators include anyone who create, design and publish social content and the content ranges anywhere from write-ups to video creation. They may be field experts or amateur creators.
As the creator economy booms, businesses are all set to spend 15 billion USD on influencer marketing in 2022.
Also, more than 70% of marketers in the US are anticipated to leverage influencer marketing this year.
Social media-based monetization tools, including Instagram Collabs & Branded Content Ads, Facebook Brand Collabs Manager, TikTok Creator Marketplace and others fuel the trend.
Social Listening is Here to Stay
Do you check social media to keep track of brand mentions and brand-focused conversations?
That’s social listening.
BEWARE: Social listening and social media monitoring are NOT the same.
So, what’s the difference?
Unlike social media monitoring, social listening focuses not just on the analytical data to find out opportunities. It goes a step further to look into the online mood AKA social media sentiment in connection with a brand mention.
Suppose you sell a product and people across social media are talking about it. How do you know if the conversation is positive or negative?
You need some context to understand your (or your competitors’) brand mention and there comes social media sentiment.
So, social listening comes in handy to understand your customers’ altering preferences and perceptions and helps you do business accordingly.
With the growing popularity of the audience-focused approach across social channels, social listening will be a crucial drive for businesses in 2022.
The LinkedInfluencer Culture Will Flourish
LinkedIn + Influencer = LinkedInfluencer
Doesn’t seem like these two words go together, right?
Well, in 2022, they do.
Unlike other social media platforms where any Tom, Dick or Harry can be present, LinkedIn is a space dedicated to professionals and industry leaders.
Having said that, influencing is a relatively new concept when it comes to LinkedIn.
However, the platform has rolled out features like LinkedIn Creator Mode and also initiated the creator accelerator program to help achieve a wider reach.
All these are expected to prompt professionals to create great content to establish their field expertise, interact more frequently, and boost their following on the platform.
Inclusivity will be in the limelight
The global audiences are now reacting to social issues than ever before. Given the scenario, they connect better with brands that reflect the common voice.
For example, when protests spiked against racial discrimination spiked in the US in 2020, it did create a global impact that the India-based (formerly) ‘Fair & Lovely’ beauty cream was rebranded as ‘Glow & Lovely’ to emphasize positive beauty. That was clearly a genuine response to the social issue.
So, inclusivity is expected to take a deep root in the social media landscape this year and beyond.
Businesses that take steps to incorporate this trend into their marketing campaigns and keep up the promises they make to their customers can build better customer relationships and improve their brand credibility.
The No-Filter Feed is Blooming
Brands are increasingly moving away from aesthetics to authenticity.
Social media feeds are expected to be filled more with original content (including images) than their filtered and eye-pleasing counterparts.
In 2022, creators are anticipated to spend less time trying to achieve a picture-perfect perception and prefer posting things just as they are across social networking platforms.
Memes are everywhere and in everything, and it’s hard to find someone who doesn’t like them.
They are one of the most creative content forms so far and a hotcake in the market at the moment.
With a tinge of creativity, you can tailor memes to fit in any context and convey any message with its elegance untouched.
Niche-specific memes are a great way for creators to seamlessly connect with their audience and promote a brand often without losing the fun element.
This way, memes open doors for brands to converse and build relationships with their target audience in 2022.
Preventing Burnouts and Improving Mental Health Will Be A Priority
The work-from-home culture and the lockdown phase since 2020 have increased our online exposure drastically. As a result, a majority of creators experienced a burnout that pushed them to a state of quitting social media altogether.
And that brought mental healing concepts like self-care, self-love, taking breaks and taking breaks to the table for discussion.
So, it is predicted that in 2022 there will be more conversations focusing on social media relationships and their impact on people.
To keep up with the trend, Instagram is testing its new “Take a Break” feature in the United States, the United Kingdom, Ireland, Canada, Australia, and New Zealand. As per the feature, the users will receive in-app break reminders based on the duration they choose.
We have to wait and see what similar features other social media platforms will roll out this year.
Latest News Bolstering Changing Social Media Trends in 2022
Facebook Rolls Out New Features for Creator Studio
Facebook Creator Studio is an ideal place for creators and social media managers to create, manage and monetize their content.
Facebook has recently announced the rollout of a new set of features for Creator Studio.
It comes up with a story preview option dedicated to video uploads and an innovative way to preview how the content you post looks in-stream.
Plus, Stories highlight clips for video uploads is a valuable addition.
This option will allow you to add a video highlight clip to your story to help drive views for your full video clip. It’s just like sharing your feed posts as Stories.
Another feature is the timeline view for your published Page posts in the app. It will let you know how your posts look in feeds.
Instagram’s Edit the Grid Option May Be A Game Changer
Wouldn’t it be great to pick your favorite photos and display them at the top of your Instagram photo grid?
Looks like it is going to be available soon.
Instagram is now testing a new ‘edit grid’ feature that allows you to rearrange your photo grid as you like.
The feature will allow brands to put specific focus on certain Instagram posts that they want their visitors to pay attention to.
Let’s say you run a special discount or seasonal campaign on your brand’s Instagram page. You can display it at the top of your photo grid for as long as you want. This will be a good way to direct your visitors’ attention to the specific post.
Twitter Releases 2022 Major Events Calendar
As a marketer, you know that the success rate of your social media campaigns relies heavily on when you choose to launch them.
That’s why you need to plan your campaigns well in advance.
However, given the uncertainty that has dawned upon in recent years, planning ahead has become more challenging than ever before.
Twitter has released the events calendar for 2022 and will keep updating it throughout the year. The planner will come in handy to keep track of all the important dates and key events of the year.
The calendar will be a go-to tool for marketers to devise an effective marketing strategy for 2022.
LinkedIn Launches Audio Rooms and New Formats for Live Events
With the growing popularity of virtual events in the post-pandemic era, LinkedIn introduces a Clubhouse-like live audio platform dedicated to virtual events, panel-style discussions, and marketing initiatives.
The platform makes way for participants to actively take part in conversations without the event being just another one-way communication.
The audio-only platform rolls out to start with and the video version is anticipated to be here in the near future.
This professional virtual platform is expected to fuel productive and actionable discussions while paving the way for more industry partnerships in the days to come.
Twitter Tests New Column Creation Tools in TweetDeck
TweetDeck from Twitter is one of the most powerful tools for monitoring real-time conversations and tweet mentions seamlessly.
The free tool provides hassle-free access to creating keywords and list-based columns, converging Twitter specialization with powerful reporting to track specific keywords and topics to help brands boost their social media presence.
Twitter has introduced upgrades to TweetDeck in order to provide faster and easier access to creating columns within the app and improve the real-time conversation tracking experience.
The platform has expanded the number of column options, imparting an improved functionality for the creation tools.
Additionally, Twitter includes more List discovery options to the column tools to make it easier for you to find new content.
There are a number of social media trends that will rule the year 2022 and have a massive impact on the users, as well as brands. If you haven’t adapted to these new trends year, it’s time you do so to leverage your brand on social media and stay ahead of the competition.